This is how to launch a new product. This launch takes projection mapping to new level, 3D. I know this took a ton of money, but it really is jaw dropping and mapping a three dimensional object is perhaps the coolest effect of all. Also take a look at the making of video it is equally fascinating.
In October of 2009 Mind Opera worked with a local Seattle AD Agency, PBJS to bring Bill and Melinda’s Impatient Optimist presentation to life using the WATCHOUT technology. This article from presentationzen blog shows how Bill’s presentations have improved over the last year and we at Mind Opera are proud to be a part of that. Enjoy!
Last week Miquel from Microvision http://www.microvision.com/ dropped by the Mind Opera studios with four of their tiny laser projectors to conduct a few visual experiments. The idea of these experiments was to combine the WATCHOUT technology with these ultra portable laser projectors to see how they would work projecting muti-screen or widescreen content. In this first phase we used pre-made content and kept the layouts loose, just to get a feel for what was possible. We were able to easily build muti-projector configurations, but things got real exciting when we took an old lamp shade and used three SHOWWX projectors to cover the entire cylinder. Since the projectors are lasers they do not lose focus as the image falls off the edge of the lamp shade and using WATCHOUT’s geometry correction we were able to create a blend that was close enough to see how this concept might work. Granted we did not use content specifically designed for our projector configurations, nor were the projectors exactly lined up based on mathematical calculations, but what we learned has sprouted new ideas and potential uses for the SHOWWX projectors. I’m looking forward to the next experiment.
I’m backstage working on this years Imagine Cup, 7,000 miles from Seattle at the Grand Opera House in Warsaw, Poland hoping that I might see some daylight and a little of the city before I leave. There are a lot of smart kids here. http://imaginecup.com/Default.aspx
Even if you’re not a big fan of AC/DC music you’ll love this technique called Architectural Projection Mapping. On the site of a thousand years of violent history, ACDC were pitted against Iron Man in a ground breaking architectural projection mapping project. The front facade of the Great Keep at Rochester Castle, was brought to life using the latest in 3D animation techniques. This onslaught of the senses, saw the castle confront its ultimate challenge. Warping, morphing, spewing and collapsing before the audiences eyes. Let there be rock!
We used the TouchDesigner software from Derivative years ago to create visual filler for a live event. It’s an easy to use tool that lets you create interesting content on the fly. Take a look at what people are doing with it today.
Recently Mind Opera was commissioned by Starbucks to create content for a 53′x9′ video wall one of their buildings located at 505 1st Ave. Seattle. Mind Opera came up with the creative treatment, produced the videos, audio and motion graphics. This is the overture video that is between each of the sections.
Producer: David Johnson, Creative Director: Tom Schabarum, Illustrator: Pedro Murteira, Motion Graphics: Caitlin Wilbert, Graphics: Jessica Mans
Mind Opera worked with our friends at PBJS to create a sophisticated look for the Gates Foundation keynote, Living Proof in Washington D.C. The presentation incorporated mixed video, audio and graphics. By using WATCHOUT we knew we could
play video across the venue’s wide, curved screen without lag time or hesitation.
At the beginning of the year Mind Opera helped the Microsoft presentations team along with PBJS and Run Studios to create a stunning wide screen presentation for Steve Ballmer and Robbie Bach. There were five screens that stretched 160’ around the stage. WATCHOUT was use to synchronize the screens and add seamlessly looping video as a backdrop.
Mind Opera produced the visuals and edited this 4 minute event opener with our client RadarWorks for Microsoft’s US Keynote in Atlanta. Along with the video opener Mind Opera worked with RadarWorks and their creative team to build a keynote that brought one of the highest participant score in 7 years. The center screen is 86′x20′ and curved the two outside screens are 32′x18′ for a total of 150′ of crowd hugging visual spectacular. We delivered the entire keynote using the latest version of WATCHOUT.
Creative Director and Writer; Ted Iserman, Art Director; Bryan Schaeffer.